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Jermaine got his break as a performer in a Blockbuster/Visa commercial with Cindy Crawford. He was hired to choreograph music videos for Christina Aguilera's "Genie in a Bottle" and Jennifer Lopez's "Love Don't Cost a Thing." In 2005, he contributed to the European MTV Music Awards, which subsequently led to choreographing for Katy Perry, Nicki Minaj, Justin Timberlake, Selena Gomez and Jennifer Hudson.
In the fashion world, Jermaine has choreographed award-winning fashion films and shows for Carolina Herrera, Rachel Roy and Marc Bouwer among others. He has collaborated on a dance-inspired collection with Dominic Louis, and served as movement director for Intimissimi, Nike, Adidas and Ralph Lauren advertisements. For over a decade, he was supervising choreographer for the Victoria's Secret Fashion Show, and worked as a movement coach for Tom Ford, Telfar, Mick Jagger, Emily Blunt and Kate Hudson.
Known for his powerful productions, Jermaine has created for Leona Lewis' UK Labyrinth Tour; the 2012 London Olympic Games; the Kellogg's Tour of Gymnastics Champions with Gabby Douglas; and various tennis tournaments and basketball halftime shows. For television, Jermaine has choreographed performances for Jermaine Paul on The Voice, Ella Henderson on Sunday Night at The London Palladium and R&B singer Kem on Good Morning America.
More recently, Jermaine has served as art director, movement coach, and choreographer for America's Next Top Model, The Voice and The Voice Kids Middle East, Little Big Stars Middle East, Oscar De La Renta and Spotify. He has also worked on a DirectTV performance for Jennifer Lopez; commercials for car and clothing brands; and productions for Youth Square and I Dance in Asia. Jermaine continues to cultivate his creative ingenuity while pushing his clients' artistry to new heights!