Tales from 406, Part I

September 2, 2014

It takes many artistic collaborators to make a dance performance come together – from the dancers, choreographers, costume designers, makeup artists, and wardrobe department to the technical crew. But I am here to shed some light on the administrative side of things and delve into what exactly is arts administration.

Going back in time a little bit – I started with my first tap class at three years old and later branched out to ballet and musical theater with some hip-hop thrown in for good measure. While in high school, I worked as a receptionist at my local dance studio in New Jersey and got my first taste of the work necessary to help a studio maintain its day-to-day duties while growing its clientele.

In college, when figuring out “what am I going to do with my life” as most college students are familiar with, I could only think that I somehow wanted to be involved in the dance world, however, not as a professional dancer. Embarrassingly, at that time I didn’t know arts administration was even something one could declare as a major. So I took to scouring the internet for job openings in the performing arts and was lucky enough to score a job with New York City Ballet after graduation. Working in the publicity department allowed me to really dive into the behind the scenes of the company, and gave me the opportunity to help promote something I was really passionate about. Which brings me to the current topic at hand – what is arts administration?

These are the administrators who ensure that the company/school/tour is working at its most effective. Varying from organization to organization, the different components may include marketing/public relations (promoting the company as a whole and its performances, workshops, and events), development/special events (fundraising, and maintaining and developing relationships with donors), education/community outreach, operations (this could include a company manager, assistants) that are all integral parts to the larger wheel, helping the company or organization stay in motion.

At Steps, located in the secret fourth floor office, we are here to promote and engage students. The office consists of myself (Marketing and Programs Coordinator) as well as the Director of Marketing, Director of Group Sales, and Director of Student Programs. Feel free to stop by and say “hi” and learn about what we do. And while I have your attention (and doing my job) check out some of the great things coming up ☺.

Ultimate Introductory Adult Dance Workshops

Steps Reverb Performance Lab

-Caitlin Gillette
Marketing & Programs Coordinator

Tales from 406, Part I