Originally a neuroscience major from UPenn, Luam is a force in choreography, direction, and creative direction. Her clients span artists such as Travis Scott, Alicia Keys, Beyonce, Nike, Rihanna, Kelly Rowland, Robin Thicke, Britney Spears, Kanye, Janelle Monae, Moncler & more.  She also obtained cult popularity among the global dance community with her teachings & passion for spreading inspiration as the first ever choreographer on YouTube with a following in the millions.

A storyteller at heart, she had her directorial debut in 2020 with Kelly Rowland’s hit music video “Hitman” and continues to direct for TV and live stage as well as serve as Senior Producer for Dancing with the Stars. Luam also works with award winning design & production house, Traskhouse, as an in-house Creative Director for clients and tours such as Rosalia & Blink 182.

Also, as VP of the Choreographer’s Guild, creator of professional development program Rock The Industry, a member of the Creative Council for ‘Pencils of Promise’, and a TEDx speaker, she seeks new ways to be a voice for change.